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our story - an ode to childhood

At Kutti Lulu, we believe that childhood is an adventure—one filled with self-discovery, curiosity, and bold imagination. We create colorful, quirky prints that celebrate the playful and untamed spirit in every child. Whether they’re chasing dinosaurs, building secret forts, or dancing through a rainbow-colored day, our clothes are designed to be a part of their story.

Every piece we make is filled with vibrant, nature-inspired designs that allow kids to express themselves fully. At Kutti Lulu, we don’t just create clothes—we celebrate the magic of childhood and the wild, joyful personalities that make every child unique.

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our magical mantras

artisanal at heart

Each piece tells an artisan-crafted tale from India, thoughtfully designed and meticulously handcrafted. Our range of artisanal hand-blocked prints blend ancient techniques with a playful aesthetic, bridging tradition with whimsy

ready for play

Designed for every twist, twirl, cartwheel, and dream, our clothes blend comfort with style, ensuring each adventure is wrapped in whimsy and tales of the wild.

sustainable spirit

We're advocates of slow fashion, committed to using natural, certified organic fabrics and azo free dyes. We produce in small batches, repurpose waste, and use eco-friendly packaging that’s both reusable and plastic-free.

beyond stereotypes

Our collections are gender-free, rooted in the belief that kids should dress in what sparks joy and speaks to their soul, empowering them to carve their own paths in a world beyond stereotypes

one-of-a-kind

Committed to a positive impact, we support fair trade practices, collaborate with women-led and small businesses, and donate 5% of our profits to children's charities in India.

ethically edgy

Committed to a positive impact, we support fair trade practices, collaborate with women-led and small businesses, and donate 5% of our profits to children's charities in India.