Our Mission and Ethos

Kindling Little Imaginations

At Kutti Lulu, we see every child's journey as an enchanting expedition of self-discovery, an adventure made cooler by the unique, confident swagger each child brings. Our mission isn’t simply to create children's clothes, but to echo their spirit of adventure, to spark their imaginations, and to celebrate their individuality. Why Kutti Lulu? Because we make perfect partners in their daring escapades and spellbinding tales."

As we somersault into the future, our vision is to scatter more of that Kutti Lulu stardust across the globe, one mischievous twirl and playful leap at a time. We're not just creating outfits; we're weaving stories, inviting each young adventurer to slip into a creation that celebrates their own personal tale


Our Magical Mantras

Kutti Lulu, sprinkling magic and adventure into the everyday. Because why just wear clothes when you can wear stories?

Handmade with Love: Each piece is an artisan-crafted tale from India.

Sustainably Sassy: We opt for natural, organic fabrics, recycle, repurpose, and love small batches.

Comfort meets Style: Your lulus do cartwheels or nap? We're ready for both.

Beyond Stereotypes: Kids should wear what they love, clothes have no gender.

Exclusively Kutti Lulu: Our prints are inspired by our kutti Lulus and exclusive to us

Ethically Edgy: Supporting fair trade practices, women led businesses and giving back 5% profit to children’s charities in India

Classic yet Quirky: Trends? We walk our own whimsical path, crafting timeless designs with a dollop of quirk..

Inclusive Innovation: Whimsy for grown-ups too. Fun-loving, quirky or matchy-matchy, we've got you.