an ode to childhood

our story

kutti lulu: a term for the little but mighty

we believe childhood is a magical adventure - wild, cheeky, and full of imagination. It's all about fearless leaps into muddy puddles, gravity-defying climbs, whimsical tales, and make-believe worlds. It's a glorious time of exploration, discovery and endless possibilities, where every moment comes to life.

Born from playful moments and wild imaginations, we craft clothing that's a canvas for self-expression. Each design invites your wildlings to slip into a creation as unique and vibrant as they are. From dinosaurs to twinkling stars, our prints celebrate individuality and the untamed spirit of every child.

Ethically made from soft, natural fabrics, our clothing is as comfortable as it is playful - perfect for everything from cartwheels to stargazing to bedtime cuddles. Kutti Lulu celebrates the magic of childhood and the wild little humans who inspire us every day.

sustainable spirit

As advocates of slow fashion, we produce in small batches, repurpose waste & use eco-friendly packaging that’s reusable and plastic-free. We're committed to using natural fabrics and azo free dyes. Our clothing is made to last and be passed down.

stereotype smashing

Our clothing is gender-free, designed for kids to wear what sparks joy and celebrates their individuality, empowering them to carve their own paths in a world beyond stereotypes. Each piece inspires self-expression and confidence, letting kids be wild and free.

ethically edgy

We are committed to a positive impact. We support fair trade practices and partner with women-led and family-run small businesses. We extend gratitude to key workers through exclusive discounts and donate 1% of our sales to children's charities in India, championing causes close to our hearts.

artisanal vibes

Each piece tells an artisan-crafted tale from India, thoughtfully designed and meticulously handcrafted. Our range of artisanal hand block prints blend ancient techniques with a playful aesthetic.

play friendly

Designed for every leap, twirl, cartwheel and dream, our clothes blend comfort with style, keeping every little adventurer cozy and wrapped in vibes that match their personality.

wildly original

Our prints are inspired by children, their love for the natural world, and their daily adventures. Featuring an eclectic mix of hand-drawn and digital illustrations, we’ve got prints to match every little personality. We bring wild fun and quirky charm to your family, print by print. 

free UK shipping

easy returns

top notch support

eco-friendly packaging

award winning PJs