sustainable spirit
As advocates of slow fashion, we produce in small batches, repurpose waste & use eco-friendly packaging that’s reusable and plastic-free. We're committed to using natural fabrics and azo free dyes. Our clothing is made to last and be passed down.
stereotype smashing
Our clothing is gender-free, designed for kids to wear what sparks joy and celebrates their individuality, empowering them to carve their own paths in a world beyond stereotypes. Each piece inspires self-expression and confidence, letting kids be wild and free.
ethically edgy
We are committed to a positive impact. We support fair trade practices and partner with women-led and family-run small businesses. We extend gratitude to key workers through exclusive discounts and donate 1% of our sales to children's charities in India, championing causes close to our hearts.
artisanal vibes
Each piece tells an artisan-crafted tale from India, thoughtfully designed and meticulously handcrafted. Our range of artisanal hand block prints blend ancient techniques with a playful aesthetic.
play friendly
Designed for every leap, twirl, cartwheel and dream, our clothes blend comfort with style, keeping every little adventurer cozy and wrapped in vibes that match their personality.
wildly original
Our prints are inspired by children, their love for the natural world, and their daily adventures. Featuring an eclectic mix of hand-drawn and digital illustrations, we’ve got prints to match every little personality. We bring wild fun and quirky charm to your family, print by print.
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